When it comes to the work, I believe in building brands people recognize themselves in. That starts with sharp strategy, clear positioning, and storytelling that respects the intelligence of the audience. Authenticity without overpromise is the balance to strike, because if a brand doesn’t stand behind its words with action, people don’t come back.

When it comes to making the work, I believe strong creative comes from clear direction, trust, and room to explore. I build teams that push for better ideas, have honest conversations, and stay grounded in both craft and purpose. Emotional intelligence matters, but it’s in service of the work, helping teams collaborate, navigate challenges, and bring ideas to life with energy and accountability.

Outside of advertising, I’m a studio artist working in sculptural forms inspired by experience. That practice keeps me curious, observant, and connected to the physical world. Something I value deeply in an industry that increasingly lives on screens.

Specialties: Creative Direction // Art Direction // Integrated Campaign Development // Brand Identity & Systems // Team Leadership // B2B + B2C // Team Building and Emotional Intelligence

Email
JaclynPhenicie@gmail.com